Q: First, we have to know – how exactly DO you predict what the hottest colors of the season are going to be?
April says: I pay close attention to what is going on in fashion and home décor and new colors that are released by Pantone. Typically, if you see a pattern, color or other design element springing up in the fashion industry, it’s going to translate the following year to stationery.
Q: How do you take a trend as general as purple and infuse it into wedding invitations?
April says: Purple is a strong color that can be infused into many themes – floral, backgrounds, watercolor washes or patterns. And of course, it can be combined with other purples or other complimentary colors. When working on hello hip, I developed a color pallet that had many variations of purples and a couple pinks. From there I decided on the styles or patterns to achieve the vivid modern look, which created an entire collection that incorporated several shades of purple.
Q: Let’s say you’re getting married this season. How would you tie purple you’re your wedding?
April says: Ha! Hmmm…I would most likely incorporate purple with the following items – earrings that include amethyst stones, a purple pocket invitation, some of the flowers and possibly some purple lanterns as an accent décor item. I would use the color to tie everything together but not make EVERYTHING purple.
Q: What’s your favorite purple invitation that you’ve developed this season?
April says: Definitely Hip Angles – Berry – Invitation or Hip Chevron – Berry – Invitation
Looking for more ways to tie purple into your wedding? Check out our purple inspiration board on Pinterest!